Top-10 Film Exposure Snapshot
This week, RG Intel ran a Top-10 film exposure scan through the External Exposure Index (EEXI) to measure early off-platform pressure before impacts appear in traditional performance or revenue reporting.
What stands out is not a single upload or surface. The exposure profile reflects ecosystem-level mechanics:
- Clips and discussion surfaces that seed demand ahead of official availability
- Mirror and repost behavior that accelerates discovery across platforms
- Embedded and plug-in distribution lanes that bypass normal platform visibility
- Fragmented unauthorized viewing that distorts audience and conversion signals
Modeled Exposure Value (Weekly Estimate)
The following titles exhibited the highest modeled exposure pressure this week. Figures represent estimated revenue-at-risk based on observed exposure behavior, not confirmed loss and not legal conclusions.
| Title | Estimated Exposure Value |
|---|---|
| Send Help | $20.0M |
| Iron Lung | $17.9M |
| Melania | $7.0M |
| Zootopia 2 | $5.8M |
| Avatar: Fire and Ash | $5.5M |
| Shelter | $5.5M |
| Mercy | $4.7M |
| The Housemaid | $3.5M |
| Marty Supreme | $2.9M |
| 28 Years Later: The Bone Temple | $1.6M |
Why This Matters
EEXI exists to provide a standardized weekly view of external exposure pressure before it materializes in box office, streaming, or downstream financial reporting.
This view is designed for studios, distributors, insurers, lenders, and completion bond teams making time-sensitive release, underwriting, and risk decisions.
All data is aggregated, anonymized, and directional. EEXI measures exposure pressure — not infringement determinations or realized revenue loss.